One of the most amazing things about the digital age and the future of entertainment with the advantages of today’s technology is that artists can get their work out to the world without being restricted. The independent film and television world can now gain notoriety on their by putting their work out via various social media and online sites. Andrea Lewis of Degrassi fame and Tatyana Ali of The Fresh Prince of Bel-Air have joined forces to create a web series called Black Actress. Black Actress takes a humorous look at the life of an African American actress in New York. It follows her as she goes on auditions and tries to get over her own mental and sometimes physical issues as well.
One of the most amazing things about the success of this show is their partnership with Issa Rae. Issa Rae has gained notoriety in the industry through her web series The Misadventures of Awkward Black Girl.
There have been plenty of articles of people voicing their opinions on the lack of representation of African American women in movies and television. These
two women decided to create, produce and distribute content for a specific
niche market and use social media to their advantage. The success of these
shows has led to more projects for these women! The mainstream has taken notice
as well. Issa Rae’s success has landed her on the cover of magazines and she is
currently working on a pilot show for HBO.
Andrea Lewis looks to follow suit with her series, Black Actress. One of the biggest ways to be successful is to partner with people who have already been successful in what you're looking to do. Andrea teamed with Issa Rae and her series now automatically has the seal of approval to Issa Rae's fans. Social media is the new "word of mouth."
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